January 30, 2023
Manufacturing
Designing Custom Packaging for Your Business | OneLink Holdings
Want to create custom packaging for your business? Here’s everything you need to know, from choosing the right materials to designing your labels.
A well-designed product package is an important tool for marketing and selling your products. It’s the first thing customers see when they receive your product, so it should be attractive, informative, and memorable. To create a custom packaging design that stands out from the competition and resonates with your target audience, you need to consider not only aesthetics but also practicality. When creating your custom packaging the most important aspects to consider are safety, design and recyclable paper and materials.
Why should businesses have their own custom packaging?
Businesses should invest in custom packaging for their products as it is a powerful marketing tool and improves customer experience. Even seemingly small packaging choices such as fonts, logos and colours can provide a distinct identity to customers, leading to recognition and brand loyalty. Custom packaging also communicates a company’s message more effectively than standard packaging because of its use of unique images, phrases or even design elements. Additionally, custom packaging can help create an emotional connection between customers and businesses with beautiful wrapping that conveys quality and creates an overall impressive look. In summary, customized packaging can make a considerable impact on the success of any business.
Most Common Types of Custom Packaging
Corrugated boxes
These boxes are the most common type of packaging box used worldwide. They are constructed of a sturdy, heavy duty material that consists of fluted sheets. They are very simple to construct and an economical choice for custom manufacturing.
Paperboard Boxes
These boxes are made from sheets of paper, which is notably strong but also lightweight. The added bonus of using paperboard boxes is it can be made from recycled waste paper. It can be easily folded to form various designs, shapes and sizes.
Plastic and Paper Mailers
Plastic and Paper mailers are the best eco-friendly packaging choice. Plastic mailers are made of polyethylene, which reduces the carbon emissions and protects the environment. Both packaging mailers are the perfect choice for your lightweight items such as apparel. While they are lightweight, they are strong enough to prevent any tearing, with the added bonus of being waterproof.
Poly Bags
Similar to the plastic and paper mailers, poly bags are also a great eco-friendly choice. They are lightweight, which is perfect for apparel and are waterproof and strong enough to withstand any tearing. You can customise these bags easily, often being able to completely change colours and add logos and design elements to the bags.
Let’s take a look at some of the factors you need to consider when designing your custom packaging:
Branding
The most obvious aspect of custom packaging design is branding. Your logo should be prominent on the package and should match up with any branding elements used in other promotional materials such as business cards, websites, etc… This helps establish your brand identity in the minds of consumers and makes it easier for them to recognize your products when they come across them in the future. The colours you use should also reflect your company’s values and image. Consistent branding across all customer touchpoints will help strengthen customer loyalty.
Internal Features
Adding in promo materials such as insert cards can be a great way to add an extra touch to your package. You could include discount codes, thankyou notes or even special offers. Some companies go a step further and add in sample products.
Functionality
Another important factor in custom packaging design is functionality. You want a package that does its job—protecting the product inside—while still being attractive enough to draw people’s attention. The material you choose for your package needs to be durable enough to protect whatever is inside from damage during shipping or storage, while still being lightweight to keep shipping costs down. You may also want to consider including additional features such as handles or windows that give customers a sneak peek at what’s inside!
Keep It Simple
Remember that less is more when it comes to custom packaging design. The simpler the design, the better it will look and function. Too many colours or intricate details can make it difficult for customers to focus on what really matters—your product! Keep things simple by using no more than two colours (three maximum), focusing on one main message (such as “quality guaranteed” or “trusted brand”) instead of trying to cram too many messages into a single package design. Additionally, limit text and graphics so that everything has room to breathe without feeling cramped or overcrowded.
Cost
Cost is an important deciding factor when choosing whether to do custom packaging or go for a generic, cheaper option. While some businesses will find custom packaging the best option, if your business is only shipping small quantities, you may be better off going for a generic box or satchel without your own custom design, as custom designs will cost more. There are several factors that determine the cost per custom designed box or satchel including colour, size, materials and quantity. Costs can be as little as 10c per package, increasing up to $10 per package.
Creating a successful custom packaging design requires careful consideration of both aesthetics and practicality. Make sure your brand logo is prominently displayed on the package, choose materials that are both protective and lightweight, keep things simple by limiting colours and text/graphics and always keep functionality at top of mind throughout the process. With these tips in mind, you can create an eye-catching package that communicates why customers should choose your product over others on the market!
Written By
OneLink Holdings team
With our experience it puts us in a very unique position in being able to take your business from idea to reality, or if you’re part of the way there we can help with a number of individual areas in your business.
